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The Ultimate Guide to Airbnb Design

Hey there, future designer! 

Whether you’ve just invested in your first Airbnb or you’re just looking to up your design game, you’ve come to the right place. Platforms like Airbnb have revolutionized the travel industry by providing travelers with unique accommodations that aren’t available in traditional hotels. More than just a space to sleep and hold belongings, travelers are seeking both aesthetically pleasing and functional spaces. 

In this blog post, we’ll explore the ultimate guide to Airbnb design, covering everything from creating an attractive listing to maximizing guests' experiences.


Start with a Strong Brand Identity

Before you start designing your space, it’s important to establish a strong brand identity for your Airbnb listing. This includes choosing a name and selecting a color scheme that reflects the overall style of your space, as well as potentially creating a logo. Take your time with this and consider how you can shape your brand identity to target specific demographics. By doing this, you can create a cohesive look and feel that will help you stand out from the competition.



Choose the Right Furniture and Decor

When it comes to designing an Airbnb space, furniture and decor play a crucial role in creating a welcoming and comfortable environment. Choose pieces that are functional, durable, and reflect the overall aesthetic of your space. Avoid cluttering your space with too many decorations or furniture, as this can make your space feel cramped and uninviting. Play around with furniture layouts and leave some room for possible new additions after you get some customer feedback. 

Insider tip: Consider decorating your space with indoor plants!

Consider Your Lighting

Lighting can have a significant impact on the overall look and feel of your Airbnb space. I mean, duh, no wonder everyone loves skylights! Consider using a variety of lighting sources, including natural light, overhead lighting, and task lighting. This will help create a warm and inviting atmosphere that will shine in photos and guests will love.

Optimize Your Space for Guests

When designing your space, it’s important to consider the needs and preferences of your guests. This includes providing comfortable bedding, plenty of storage space, and a well-stocked kitchen. Additionally, you should consider adding thoughtful touches like fresh flowers or a welcome basket to help guests feel at home. 

Again, take your time designing your space and consider the needs and wants of your target market. Hosting lots of families? Maybe stock a board game or two! Gen Z or millennial target audience? Consider downloading popular streaming services like Netflix and HBOMax on your TV. Don’t be afraid to get niche - little things can go a long way!

Highlight your Space with Great Photos

Having a beautiful space means nothing without beautiful photos! Take high-quality photos of your space, highlighting its best features and using natural lighting to make your home look as inviting as possible. You can also hire a professional photographer to take photos of your space, which can help attract more guests and increase bookings.

Did you know Keyturn offers Airbnb host marketing solutions such as 3-D virtual tours, full management services, and more? Click here to learn more.


Designing an Airbnb space requires careful attention to detail and a focus on creating a warm and welcoming environment for guests. By following the tips outlined in this guide, you can create an attractive and functional space that guests will love.

If you’re interested in learning more about how to design your short-term rental for success, our in-house design team can help you make your Airbnb stand out from the crowd using the principles above as well as additional services. Book a call with a member of our property management team or browse our design solutions here